The ad they clicked
The campaign, creative and offer that brought them decides the store they land on.
D2C & ecommerce
One storefront, rebuilt for every shopper. Sharper with every visit.
We read the intent behind each arrival, the ad, the keyword, the blog, live on-site behaviour, the concierge chat, and assemble a store around that one shopper. High volume means the general store keeps getting sharper too.
PersonalisationExperimentation
One generic store for every visitor leaves conversion on the table. Every shopper edits it in their head to find what they came for.
Journeys
The page picks up where the ad left off.
Connect Google and Meta ads. Farcasts reads what brought each visitor in, the ad they clicked, what they searched, where they’re from, and serves the page version that continues that story, always within your brand.
Pick a visitor, or watch it cycle
This visitor·Clicked your ‘weekend escapes’ ad
atlas.com/weekend
AAtlas
ProductPricingAbout
See escapesWeekend escapes
Three days away, sorted
Handpicked stays near you, ready to book tonight.
See escapesLearn more
Free cancellationPay at the stayInstant confirmation
Under 3 hrs away
Lisbonfrom $180
Amalfifrom $240
Zermattfrom $210
4.9from 2,400 reviews
Same site·reshaped in real time for each visitor’s intent
01Signals we read
We know why a shopper came before they tell us
What they searched
The keyword carries the intent. A shopper searching a problem meets a different store than one searching a brand.
The blog or content
Arriving from a guide or a review means they're still learning. The store meets them there, not at checkout.
Live on-site behaviour
What they browse, linger on and skip reshapes the store in the moment, not on their next visit.
The concierge chat
When they ask, the answer feeds straight back into the store around them.
02What you get
A store for every shopper, that keeps getting sharper
- 01
Cohort personalisation
Split traffic by the intent signal each shopper carries, then build a tailored store per cohort. The deal-seeker, the researcher and the returning buyer each get a store that speaks to why they came.
- 02
Always-on optimisation
The general store keeps testing itself against live shoppers, so it gets sharper every week, no CRO team hand-building rules.
You already pay to bring each shopper here. Give them a store that was built for them.