Farcasts started with one question about where the web is going.
We kept coming back to the same idea.
AI is quietly resetting what people expect from every screen they touch. The feed, the inbox, the assistant: all of it adapts to them. The website is one of the last places that still doesn’t.
So we took the question to companies, from D2C brands to SaaS products, marketplaces, and services. The story was remarkably consistent. They know personalisation converts and that testing works, and they want both. What stops them is the cost: a catalog and content too large to hand-tune, testing too slow and manual to keep up, engineering time they would rather spend elsewhere, and a hard requirement that nothing ever drifts off brand.
That gap is the whole reason Farcasts exists. We build agentic websites: pages that assemble themselves around each visitor and never stop testing their way to what converts, in your company’s voice, inside your guardrails, without a team rebuilding them by hand.
About the founder.
Agentic websites need both: an understanding of what makes people act, and the software to adapt.
Atharva builds software that turns intent into the right interface, at serious scale. He founded Soroban Labs, an AI platform that generates interactive educational simulations from a plain prompt. He is a core maintainer and infrastructure lead on TARDIS, the open-source software astrophysicists use to model exploding stars, and built the web app for PACMan, the STScI and NASA tool that helps panels sort Hubble and JWST telescope proposals. Atharva was also a resident at Lossfunk, an AI research lab based out of Bangalore, India.
atharva@farcasts.com