Farcasts vs Motion
Motion reads your ad accounts and hands your team reports and briefs. Farcasts reads your ad accounts, then its agents write the ads and build the pages the ads land on. You approve each draft.
Farcasts works on the page too
Motion audits your landing page against the ad's message and returns a list of fixes and an A/B test backlog. Farcasts' agents build those page variants and run the test.
Farcasts writes the ads, not the brief
Motion writes hooks, ad concepts and briefs for your creative team to produce. Farcasts' agents produce the finished image and video ad concepts themselves, criticising each draft first.
Farcasts measures the page against a holdout
Motion reports how your ads and landing pages performed in the accounts it reads. Farcasts keeps a fixed share of visitors on your original page and reports how many more people converted.
Most tools in this market work on the ad or on the page. Farcasts does both, and never touches your code.
Agents that write the ads
Creative Studio drafts image and video ad concepts in your brand voice, and the agents criticise each other's drafts until one is worth showing you.
What the ad did after the click
Farcasts reads your Meta and Google ad accounts without changing anything, and reports what each audience did after the click.
Nobody opens your codebase
Farcasts' agents design new layouts, user journeys and whole pages, and put every one live on your domain. Your engineers never see a ticket for any of it.
Every answer about Motion below comes from their own published material.
| Dimension | Motion | Farcasts |
|---|---|---|
| Who does the work per experiment | MotionMotion returns a landing page audit and a test backlog. Motion's documentation does not describe who builds or runs the test.2 | FarcastsFarcasts' agents take each test from proposal to finished draft and review each other's work. The only human time is your approval. |
| Variant generation | MotionMotion writes hooks, ad concepts, briefs and testing plans. Motion's documentation describes no building of page variants.2 | FarcastsFarcasts' agents write finished ad concepts and page variants, copy, imagery and layout together, every piece on brand. |
| Traffic allocation | MotionMotion's documentation describes no serving of page variants and no splitting of website traffic.2 | FarcastsFarcasts serves the variants on your website and reports the extra conversions the winner produced. |
| After a winner | MotionMotion reports how each landing page performed. Motion's documentation describes no next step after a winning page.4 | FarcastsFarcasts' agents keep the winner, retire the weak variants, and draft the next test from visitor behaviour. You approve that draft. |
| Ad to page message match | MotionMotion checks whether a landing page matches the ad's message and returns fixes and an A/B test backlog.2 | FarcastsFarcasts writes the ad, then Farcasts' agents build the page for the ad a visitor actually clicked. |
| How lift is measured | MotionMotion reports ad and landing page metrics from the accounts it connects to, and describes no holdout comparison.4 | FarcastsA fixed share of visitors always sees your original website, and Farcasts reports the extra conversions against that group. |
The ad and the page
Farcasts builds the page the ad lands on
Motion checks whether your landing page matches the message in the ad, and returns a list of prioritised fixes and an A/B test backlog. Motion's documentation describes no serving of page variants and no splitting of traffic. Farcasts' agents write those page variants, serve the variants on your own domain, move traffic toward the better one, and measure the result against visitors who keep seeing your original page.2
Ad production
Farcasts writes the ad and the page
Motion writes hooks, ad concepts, briefs and testing plans for an ad team to produce. Motion's documentation describes no building of page variants from those concepts. Farcasts' agents write ad concepts in your brand voice, criticise each other's drafts, and build the page variant that matches the concept your team picks. Your team approves both the ad and the page before either goes out.2
What comes back
Farcasts reports lift against a holdout
Motion reports ad and landing page metrics from the accounts it connects to, and Motion's documentation describes no comparison against a holdout group. Farcasts keeps a fixed share of your visitors on your original page from the first day. Every number Farcasts reports is the difference between the held back visitors and the visitors who saw the new page.4
Farcasts and Motion both do the things below.
Motion reads your Meta ad account and reports what happened after an ad ran. Farcasts reads your ad accounts too.1
Motion checks a landing page against the message in the ad. Farcasts reads the ad and the page before it writes.2
Motion runs its analysis on a schedule. Farcasts keeps reading results and preparing the next test.5
What changes when you run Farcasts.
- Farcasts writes the ad and builds the page the ad lands on.
- AI agents turn each page fix into a test that actually runs.
- A fixed holdout stays on the original, so the lift is a real number.
- AI agents write, build and launch every variant autonomously, your team only approves.
Questions people ask.
Motion reads your ad accounts and hands your team reports, ad briefs and a list of landing page fixes. Farcasts' agents write the ads, build the pages the ads land on, split the traffic and measure the lift. Your team approves each finished draft before it goes live.
Motion checks a landing page against the ad's message and returns prioritised fixes with an A/B test backlog. Motion's documentation describes no serving of page variants and no splitting of traffic. Farcasts' agents build those page variants, serve the variants on your domain, and measure the result against a fixed holdout.
Motion writes hooks, ad concepts, briefs and testing plans for an ad team to produce. Motion's documentation describes no building of page variants from those concepts. Farcasts' agents write and criticise the ad concepts among themselves, then build the page that matches the concept your team picks.
Motion's Starter plan is $750 a month up to $50,000 in monthly ad spend, and Pro is $1,200 a month above that. Farcasts prices each site case by case, and your first step is a four week pilot on a fixed scope.
Farcasts holds back a fixed share of your visitors from day one, and the held back visitors always see your original page. The lift Farcasts reports is the extra conversions the new page produced compared with the held back visitors.
Other comparisons
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