Comparison

Farcasts vs AB Tasty

AB Tasty asks a person to write the hypothesis, build each variation in the editor, set the goals and launch. Farcasts' agents write, build and launch the test. You approve the draft.

AB Tasty and Farcasts both write page variants and move traffic toward the better one. AB Tasty's person builds and launches each campaign. Farcasts' agents build and launch the test on their own, and you approve the draft.
The Farcasts agent

Farcasts' agents build the campaign for you

AB Tasty asks a person to write the hypothesis, build each variation, set the goals and run the QA. Farcasts' agents write, build and QA the test, and you approve the draft.

Farcasts learns on far less traffic

AB Tasty's documentation calls a report ready after 14 days, 5,000 visitors per variation and 300 conversions per variation. Farcasts is built for websites that never reach those numbers.

Farcasts also writes the ads

AB Tasty's integrations documentation covers campaign and audience data, and describes no writing of ad creative. Farcasts writes the ad, then writes the page to match that ad.

Experimentation is only half of the job. Farcasts also writes the ads, reports what each audience did after the click, and never asks anyone to open your code.

Agents that write the ads

Creative Studio drafts image and video ad concepts in your brand voice, and the agents criticise each other's drafts until one is worth showing you.

What the ad did after the click

Farcasts reads your Meta and Google ad accounts without changing anything, and reports what each audience did after the click.

Nobody opens your codebase

Farcasts' agents design new layouts, user journeys and whole pages, and put every one live on your domain. Your engineers never see a ticket for any of it.

Every answer about AB Tasty below comes from their own published material.

Farcasts compared with AB Tasty, dimension by dimension
DimensionAB TastyFarcasts
Who does the work per experimentAB TastyA person writes the hypothesis, builds each variation in the editor, sets the goals and targeting, runs the QA and launches.2FarcastsFarcasts' agents take the test from proposal to finished draft and review each other's work. The only human time is your approval.
Variant generationAB TastyEvi Content changes the elements a user selects from a prompt, and the user previews, refines and validates each change.3FarcastsFarcasts' agents write copy, imagery, layouts, whole page designs and new pages, every edit on brand, with nobody refining prompts.
Traffic needed to learnAB TastyAB Tasty's reporting readiness page calls a report ready at 14 days, 5,000 visitors per variation and 300 conversions per variation.5FarcastsFarcasts is built for websites that never reach 5,000 visitors on one variation.
After a winnerAB TastyOnce dynamic allocation starts, changing the primary goal, the variants or the allocation mode means pausing and duplicating the campaign.4FarcastsFarcasts' agents retire the weak variants and draft the next test unaided, so testing never stalls between wins. You approve that draft.
First paintAB TastyAB Tasty's troubleshooting guide says client side tests always show some flicker, and recommends loading the tag synchronously to reduce it.7FarcastsFarcasts serves the chosen variant at first paint, so a visitor never sees your page flicker.
Ad to page message matchAB TastyAB Tasty's integrations overview covers campaign and audience data, and describes no matching of page copy to a clicked ad.9FarcastsFarcasts proposes the ad strategy, writes the ad, then writes the page for the ad a visitor actually clicked.

Who does the work

Farcasts' agents build the campaign, you approve it

AB Tasty's guide to creating an A/B test asks a person to write a hypothesis, build the changes in the editor, choose the goals, configure the targeting and traffic, run the QA, then launch the campaign. Farcasts' agents pick the test, build every variation, and criticise each other's drafts, so the draft that reaches you is the strongest version, not the first attempt. You approve, and that is your whole job.2

Traffic needed

Farcasts learns on far less traffic

AB Tasty's reporting readiness page says a standard report is ready after 14 days, 5,000 visitors per variation and 300 conversions per variation. Farcasts is built for websites that never reach 5,000 visitors on one variation. Farcasts moves visitors toward the variant that is winning as the results arrive, instead of holding an even split until a fixed sample is reached.5

First paint

Your visitors never see the page flicker

AB Tasty's troubleshooting guide says client side tests always show some flicker, because the changes are applied on top of the original page. AB Tasty's guide recommends loading the tag synchronously, and says hiding the original page can delay when the page appears. Farcasts serves the assigned variant at first paint, so a visitor sees the finished page and nothing else.7

Farcasts and AB Tasty both do the things below.

AB Tasty changes page elements with a visual editor and Evi Content. Farcasts writes changes on a live page too.3

AB Tasty's dynamic allocation moves traffic toward promising variants. Farcasts moves traffic toward the better variant too.4

AB Tasty installs with one JavaScript tag in the page head. Farcasts installs with one JavaScript tag.8

What changes when you run Farcasts.

Questions people ask.

AB Tasty asks a person to write the hypothesis, build each variation in the editor, set the goals and targeting, run the QA and launch. Farcasts' agents build the whole test and review each other's drafts before you see one. You approve the finished draft. Farcasts also proposes the ad strategy and writes the ad creative, then writes the page to match the ad.

AB Tasty's reporting readiness page calls a standard report ready after 14 days, 5,000 visitors per variation and 300 conversions per variation. Farcasts is built for websites that never reach those numbers, and moves visitors toward the variant that is winning as results arrive instead of holding an even split.

Yes. AB Tasty's Evi Content changes the elements a user selects from a prompt, and the user previews, refines and validates each change. Farcasts' agents write the copy, imagery and layout together, review each other's work, and show your team one finished draft to approve.

AB Tasty's troubleshooting guide says client side tests always show some flicker and recommends loading the tag synchronously to reduce it. Farcasts serves the assigned variant at first paint, so your visitors see the finished page and never a flicker.

Once AB Tasty's dynamic allocation starts, the primary goal, the variants and the allocation mode are fixed, and changing any of them means pausing and duplicating the campaign. Farcasts' agents retire the weak variants and draft the next test unaided. Your team approves that draft.

Try it on your own site.

The pilot runs four weeks on a fixed scope. Farcasts sets everything up, the agents propose the work, and you approve it. A holdout runs from the first day, so you can see what the four weeks were worth.
The Farcasts agent